More qualified leads. Less time filtering.
Landings with scoring, campaigns with transactional keywords, and a connected CRM so your sales team closes more in less time.
The problem you already know
Lenders and credit companies live flooded with inquiries from people who can't pay. Your sales team spends 70% of the time discarding unqualified leads. Google Ads campaigns burn money on clicks that don't convert. The CRM (if it exists) is disconnected from the form, so data gets entered by hand. Meanwhile, competitors have automatic lead scoring and 2-minute response times.
How we solve it
We build landings with automatic scoring: the form validates ID, declared income, and credit situation before reaching your team. Google Ads campaigns focus on transactional keywords (not informational) and Meta retargets only people who completed half the form. The CRM receives pre-qualified leads with green/yellow/red priority. Your team spends time selling, not filtering.
What we do for lenders
Four fronts we work together, not separately.
Custom systems
Capture landings with automatic scoring and data validation. CRM connected to the form receiving pre-qualified leads, with priority traffic light and campaign attribution. Integrations with credit bureaus and electronic signature if you need them.
Ads (Meta + Google Ads)
Google Ads with transactional keywords ("urgent personal loan", "loan today") and systematic exclusion of informational keywords. Meta for retargeting people who left the form half-done. Every peso measured against credit granted, not empty leads.
Trustworthy branding
The financial product is regulated and sensitive: your brand has to convey solidity in the first second. We design clear institutional identity, transparent rate communication, and materials that meet regulatory requirements.
Community Management
Educational content about financial products, embedded calculators, real customer cases (with consent), and education about rates and terms. Your social channels build trust before the first click on the landing.
Why Oryon
We work with regulated lenders. We know the requirements for communicating credit products, scoring flows, and the sensitivity of personal data. Everything runs on GCP with encryption at rest and in transit. No generic templates for regulated products.
Let's talk about your lender?
Tell us how your pipeline runs today and we'll propose a concrete plan to raise conversion and lower cost per lead.