More test drives. More closes. Fewer spreadsheets.
Customer and inventory CRM, dynamic Meta Ads catalog, and institutional branding so your dealership operates like a serious brand.
The problem you already know
Your dealership moves dozens of units per month but inventory is tracked in an Excel only one person understands. Meta leads land in a Google Form, someone copies them to the CRM (when they remember), and follow-ups get lost. Contracts are done by hand. Test drives get scheduled via WhatsApp and rescheduled three times. Meta campaigns show models you no longer have in stock.
How we solve it
We build you a CRM with synced inventory: when you sell a unit, it goes off Meta Ads automatically. Dynamic catalog showing only what's available, with current pricing. Test drive scheduling integrated with Google Calendar. Digitized contracts with electronic signature. Your team stops fighting Excel and starts closing.
What we do for dealerships
Four fronts we work together, not separately.
Custom systems
Customer and inventory CRM with real-time sync, contract management, test drive scheduling, and after-sales follow-up. Integration with your DMS if you have one, and direct connection to Meta Ads so the catalog shows what you actually have.
Ads (Meta + Google Ads)
Meta Ads dynamic catalog synced with your real inventory. Lead ads per specific model (someone looking for a sedan doesn't see SUVs). Intent retargeting: whoever saw model X gets the model X ad. Google Ads focused on transactional queries by model and area.
Institutional branding
Institutional branding for your dealership + sub-branding per model line (compacts, SUVs, commercials, used). Materials for the showroom, large-format prints, monthly offer flyers. Visual coherence between web, social, and point of sale.
Community Management
Test drive reels, model presentations, launches, end-of-month offers, and real customer testimonials. Coverage of manufacturer events. Your Instagram brings inquiries, not just likes.
Why Oryon
We have experience working with dealerships in Argentina and Spain (SevenCars.es). We know the flow from the first ad click to contract signing and delivery. We know how to integrate with legacy DMS systems and savings-plan banks. Everything on GCP, scalable to any inventory volume.
Let's talk about your dealership?
Tell us how your dealership operates today and we'll propose a concrete plan to raise conversion per unit displayed.